This is basically a placeholder page. More content coming when I can get permission from involved parties.

- People love free stuff. This stuff doesn't have to be high investment. Give them a single download and it's better than none. Have your artists make resolution-sized wallpaper versions of magazine cover art and archive them on your website.
- People love to express themselves. Give them tools to create a media kit out of artistic elements from the magazine (because one thing the magazines do have is the sustainable budget for really high quality new fantasy artwork, something the online magazines will not have -- get mileage out of it) and you will have people advertising for you by using your MySpace, Livejournal, WordPress etc themes and skins.
- People love to give stuff away. Put codes on limited content and then give subscribers the codes, with no restrictions on who they can pass them around to. Corollary: people like exclusive content.
- People love to be generous. Run a campaign giving proceeds and awareness for a charity and you leverage your media insertion for a good cause and make your subscribers feel good at the same time. See "Free Rice", which is currently running rampant all over the damn internet.
- People love to play really simple stupid casual games. Give them the opportunity to play a lightweight, simple game (as with Free Rice, answering trivia or vocabulary questions works), slap a leaderboard on it, and you have a high degree of web activity and blog conversation about achievement ladders.

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